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Grace's Mom
Co-Founder, President

Aubrey Reichard-Eline is most commonly known as “Grace’s Mom.” Aubrey is a high energy, goal-oriented leader who connects with people on multiple levels through her enthusiasm and “can do” attitude. Her career as a Director of Merchandising has brought her around the world with key global brands like Tommy Hilfiger, Calvin Klein, and Swarovski. In her spare time, if she is not spending time with family, she is teaching yoga and meditation as a co-owner of UNWIND Yoga & Wellness. Embracing every challenge with a positive attitude regardless of what is going on is a staple in Aubrey’s toolbox.


A true test of her good-vibes attitude and resiliency came when Grace was diagnosed, but the family rallied and began treatment. They also had a new mission: fighting Pediatric Cancer. Ever since she was introduced to the world of childhood cancer, she has wanted to make an impact and do something about it. Turning this motivation into action, she left the corporate world to take on the role of Director of Corporate and Community Engagement for the American Childhood Cancer Organization (ACCO) where she launched their advocacy training program and facilitated over $44M in new state level funding for childhood cancer research. Aubrey currently is making an impact in her development role for Rutgers Cancer Institute of New Jersey. Aubrey also sits on the Patient Family Advisory Committee (PFAC) for Newark Beth Israel Medical Center and CINJ as well as the Rutgers Cancer Institute Scientific Review Board (SRB) for clinical trial research participation. Aubrey is the chair of the Pediatric Cancer Research Committee within the NJ Commission of Cancer Research (NJCCR). She co-founded WITH Grace to make life just a little easier for the kids and families battling cancer. She is hoping that all that WITH Grace does creates a pathway for the cure of childhood cancer and helps pediatric cancer warriors and their caregivers a bit more each day. 

Photo by Jodi Crandell Photography

Aubrey and Grace
Aubrey Reichard-Eline: Team Members
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