AUBREY REICHARD-ELINE

Grace's Mom
Co-Founder, President

Aubrey Reichard-Eline is most commonly known as “Grace’s Mom.” Aubrey is a high energy, goal-oriented leader who connects with people on multiple levels through her enthusiasm and “can do” attitude. Her career as a Director of Merchandising has brought her around the world with key global brands like Tommy Hilfiger, Calvin Klein, and Swarovski. In her spare time, if she is not spending time with family, she is teaching yoga and meditation as a co-owner of UNWIND Yoga & Wellness. Embracing every challenge with a positive attitude regardless of what is going on is a staple in Aubrey’s toolbox.


A true test of her good-vibes attitude and resiliency came when Grace was diagnosed, but the family rallied and began treatment. They also had a new mission: fighting Pediatric Cancer. Ever since she was introduced to the world of childhood cancer, she has wanted to make an impact and do something about it. Turning this motivation into action, she left the corporate world to take on the role of Director of Corporate and Community Engagement for the American Childhood Cancer Organization (ACCO). She also co-founded WITH Grace to make life just a little easier for the kids and families battling cancer. She is hoping that all that WITH Grace does creates a pathway for the cure of childhood cancer and helps pediatric cancer warriors and their caregivers a bit more each day. 

Photo by Jodi Crandell Photography